Why does Canterbury offer investor education?
Investor education doesn't directly impact the way we manage portfolios, but it does impact the biggest risk of all—the client circumventing the process. Circumventing the process is the number one reason people lose money in their investments. They often make decisions based on life events, while forgetting that those decisions can impact their finances and their future life. The more clients know about the fundamentals of investing, the more likely they are to stick with a system. The more they understand investment and risk management, the less likely they are to fall victim to the pitfalls.
We teach prospective clients how to avoid the common mistakes that often cost them money. Our Investor Education Program is delivered in the privacy of one of our offices, at the client's home, or during a telephone conference. In one to two sessions lasting about an hour each, we cover topics such as how to determine risk parameters, the fundamentals of portfolio management, and everything a client needs to know to be a good steward of his or her portfolio. Client and adviser get to know each other, develop a common understanding, and create an Custom Investment Strategy outlining the procedures to be used when managing the portfolio.